The SRAM Cycling Fund was formed in September 2008. It was funded with US$10 million. The objective is to grant approximately $2 million per year for 5 years to existing national cycling advocacy groups.

The goal of the SRAM Cycling Fund is to help advocates and enthusiasts build a better environment for cycling. SRAM fundamentally believes that:

  • Bicycles improve the environment.
  • Bicycles ease traffic congestion.
  • Bicycles reduce the cost of transportation.
  • Bicycles improve health and reduce obesity.
  • Cyclists are a passionate user group that support and enhance the areas in which they ride.

The barrier to increased bicycle use in daily lives is the lack of appropriate infrastructure. The US has built its transportation infrastructure around automobiles with little attention given to the role or benefits of cycling. Europe's cycling infrastructure is much more advanced, but it also has lots of room for improvement. SRAM is convinced that through the committed efforts of cycling advocates and cycling enthusiasts that increased funding for cycling infrastructure can be realized.

Barriers to increased mountain and trail biking use include environmentally stable trails and trail access. SRAM believe that cyclists are responsible users of our public lands, and that through their use they help maintain and enhance the environment for everyone. Through appropriate education of public land officials and support for trail design, we believe that we can significantly increase cycling opportunities, and at the same time improve the quality of those public lands through responsible use.

Cycling is our passion. Building a better environment for cycling is worthy. It also helps grow our industry. The SRAM Cycling Fund was created because our customers have made SRAM successful. SCF is a return of the trust and support from our customers. We are confident that the efforts fueled by the Fund will be a catalyst for improving cycling infrastructure and growing the overall industry. We believe this is good for Dealers, bike companies, our competitors and SRAM, and we are excited…

We want to acknowledge all of the cycling advocates who have worked for years to educate public officials. We also want to acknowledge the bike industry leaders who have helped create the efforts that we are now in a position to fund. Our hope is that the SCF is an acceleration of an industry wide effort. We hope that it is an example that others will consider as their individual business circumstances permit.

Thanks,

All SRAM Employees.